Upon opening the packaging, you will have to push the bottom up to activate the coil. Wait at least one minute before use so the coil can soak. Hyde presents a new series "Icon: Recharge" with Micro USB charging (Charger sold separately). One of the top brands in flavors Hyde surprises and surpasses our expectations yet again. Strawberry Kiwi has the best of both worlds with its wonderful blend of high strawberry and high kiwi notes.