Upon opening the packaging, you will have to push the bottom up to activate the coil. Wait at least one minute before use so the coil can soak. Hyde presents a new series "Icon: Recharge" with Micro USB charging (Charger sold separately). One of the top brands in flavors Hyde surprises and surpasses our expectations yet again. Sour Apple keeps the bitter profile without the face-crunching aftertaste. It dares to be different like the user who tries it, with a great apple profile and aroma, Sour Apple keeps you entertained and excited to come back for more.